Privacy Policy


1) Information about the collection of personal data and contact details of the responsible entity

1.1 We are pleased that you have decided to visit our website and thank you for your interest. Please find below information about how we handle your data when you use our website. Personal information is any data with which you could be personally identified.

1.2 The entity responsible for the data processing on this website regarding the General Data Protection Regulation (GDPR) is Burda Worldwide Technologies GmbH, Rudolf-Diesel-Straße 18, 65760 Eschborn, Germany, Tel.: +49 6173 32424 0, Fax: +49 6173 32424 24, email: info@burdawtg.de. 'Responsible entity' shall mean the natural or legal person, who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data as well as other confidential content (e.g., orders or requests to the controller), this website uses SSL or TLS encryption. You can recognise an encrypted connection in the HTML string "https://" and the lock icon in your browser.


2) Data collection when you visit our website

When you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called ‘server log files’). When you visit our website, we obtain the following information that is technically necessary for us to display the website content:


  • Our visited website
  • Date and time of the access
  • Amount of data sent in bytes
  • Source/Reference from which site you were redirected
  • Browser used
  • Operating system used
  • IP address used (if applicable: anonymised)

Data processing is carried out following Section 6(1) letter f GDPR from our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files subsequently, if there are any concrete indications of illegal use.

                                                                                    

3) Cookies

We use the so-called cookies on some of our pages to make your visit to our website as attractive as possible and to enable the use of specific functions. These are text files which are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your terminal and enable us or our partner companies (third-party cookies) to recognise your browser on your next visit (persistent cookies). If cookies are set, they collect and process specific user information such as browser and location data as well as IP address values according to individual requirements. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.


In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the content of a virtual shopping basket for a later visit to the website). Provided that individual cookies implemented by us also process personal data, this is done according to Section 6(1) letter b GDPR either for the execution of the agreement or following Section 6(1) letter f GDPR to safeguard our legitimate interests and maintain the best possible functionality of the website as well as a customer-friendly and practical design for page visitors.

We work together with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your device when you visit our website (third-party cookies). You will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the following sections.

Please note that you can set your browser in such a way that you are informed about the setting of cookies and you can decide individually about their acceptance or exclude the acceptance of cookies for some instances only or generally. Each browser differs in the way it manages the cookie settings; this is described in the Help menu of each browser, which explains how you can change your cookie settings. You will find these for the respective browsers under the following links:

Internet Explorer: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow- cookies

Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Chrome: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647

Safari: https://support.apple.com/kb/ph21411?locale=de_DE Opera: http://help.opera.com/Windows/10.20/de/cookies.html

Please note that the functionality of our website may be limited if cookies are not accepted.


4) Contact

In the context of contacting us (e.g. via contact form or email), personal data is collected. Which information is obtained in the case of a contact form can be seen from the respective contact form. These data are stored and used exclusively to respond to your request, establishing contact, and for the associated technical administration. The legal basis for processing data is our legitimate interest in responding to your request following Section 6(1) letter f GDPR. If your contact is aimed to conclude a contract, the additional legal basis for the processing will be Section 6(1) letter b GDPR. Your data will be deleted after final processing of your enquiry; this is the case if it can be inferred from the circumstances that the facts in question have been finally clarified, provided, that there are no legal storage obligations to the contrary.


5) Data processing when opening a customer account and for contract processing

Under Section 6(1) letter b GDPR, personal data will continue to be collected and processed if you provide them to us for the execution of a contract or when opening a customer account. Which data is obtained can be seen from the respective input forms. It is possible to delete your customer account at any time; this can be done by sending a message to the address mentioned above of the responsible entity. We only save and utilise your data to process your contract. Once the agreement has been concluded, or your customer account has been closed, your data will be deleted according to the retention periods imposed by the laws governing taxes and commercial transactions. Once the retention period has been reached, your data will be deleted unless you have explicitly agreed to the further use of your data or we have reserved the right, through legal channels, to the continued usage of the data, in which case you will be informed accordingly. Your data will be collected (e.g. via the contact form or by email) while you are in contact with us. It is evident from the respective contact form, which data is collected; this data is used and stored for the sole purpose of replying to your request, to contact you, and for the technical administration connected to it. Your data will be deleted as soon as your application has been processed, insofar, you have requested this, and no legal data retention requirements that prevent us from so doing exist.


6) Comment function

As part of the comment function on this website and in addition to your comment, information concerning the moment you entered the comment as well as the alias of the comment chosen by you will be saved and posted on this website. Furthermore, your IP address will be stored and published on this website in the context of the comment function, this is done for security reasons, in case the person concerned violates the rights of third parties or posts illegal content by submitting a comment. We need your email address to contact you if a third party should object to your published material as unlawful. The legal basis for the storage of your data as per Section 6(1) letter b and f GDPR. We reserve the right to delete comments if they are objected to as unlawful by third parties or by us.


7) Use of your data for direct advertising

7.1 Signing up for our electronic newsletter

If you subscribe to our email newsletter, we will send you regular information about our offers. The only mandatory information for transmitting the newsletter is your email address. The indication of additional possible data is voluntary and is used to be able to address you personally. We use the so-called double opt-in procedure for sending the newsletter; this means that we will not send you an email newsletter unless you have expressly confirmed to us that you agree to the sending of the newsletter. We will then send you a confirmation email asking you to prove that you wish to receive future newsletters by clicking on an appropriate link.

By activating the confirmation link, you give us your consent to the use of your data following Section 6(1) letter a GDPR. When you register for the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your email address at a later time. The data collected by us when registering for the newsletter will be used for advertising through the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the responsible entity named above. After your cancellation, your email address will immediately be deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data in excess thereof, which is permitted by law and about which we inform you in this declaration.


7.2 Sending an electronic newsletter to the existing customers

If you have provided us with your email address when purchasing products, we reserve the right to regularly send you offers for products similar to those already purchased from our range by email. According to Section 7(3) German law against unfair competition, we do not need to obtain separate consent from you for this. In this respect, data processing is carried out solely by our legitimate interest in personalised direct advertising under Section 6(1) letter f GDPR. If you have initially objected to the use of your email address for this purpose, we will not send you an email. You are entitled to object to the use of your email address for the advertising mentioned above at any time with effect for the future by notifying the responsible entity named at the beginning. In so doing, you only have to pay delivery costs according to the necessary rates. Upon receipt of your objection, the use of your email address for advertising purposes will cease immediately.


7.3 Newsletter dispatch via CleverReach


Our email newsletter is sent by the technical service provider CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede ‘CleverReach’, to which we pass on your data provided during the newsletter registration. This disclosure is made following Section 6(1) letter f GDPR and serves our legitimate interest in the use of an effective, secure and user-friendly newsletter system. The data you enter for newsletter subscription (e.g. email address) will be stored on CleverReach’s servers in Germany and The Republic of Ireland.

CleverReach uses this information to send and statistically evaluate newsletters on our behalf. For evaluation purposes, the emails sent contain so-called web beacons or tracking pixels, which represent single-pixel image files stored on our website; this allows us to determine whether a newsletter message has been opened and which links have been clicked on. With the help of the so-called conversion tracking, it can also be analysed whether a pre-defined action (e.g., purchase of a product on our website) has taken place after clicking on the link in the newsletter. Also, technical information is recorded (e.g. time of retrieval, IP address, browser type, and operating system). The data is exclusively raised in a pseudonymised format and is not linked with your other personal data to prevent you from being identified; this data is used solely for statistical analysis of 
newsletter campaigns. The results of these analyses can be used to adapt future newsletters to the interests of the recipients better.

If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

We have concluded an order processing agreement with CleverReach obliging CleverReach to protect our customers’ data and not to pass it on to third parties.


You can read more about CleverReach’s data analysis at:

https://www.cleverreach.com/de/funktionen/reporting-und-tracking/ You can view CleverReach’s privacy policy at: https://www.cleverreach.com/de/datenschutz/.


7.4 Advertising via letter post

Based on our legitimate interest in the personalised direct mail, we reserve the right to store your first and last name, your postal address, and – if we have received this additional information from you within the framework of the contractual relationship – your title, academic degree, year of birth. We also store your professional, industry, or business name per Section 6(1) letter f GDPR and to use them for sending exciting offers as well as information on our products by letter post.

You can object to the storage and use of your data for this purpose at any time by sending an appropriate message to the responsible entity.


8) Processing of data for order handling

8.1 To process your order, we work together with the following service provider(s), which support us wholly or partially in the execution of concluded contracts. As a result, specific personal data is transferred to these service providers, as mentioned below.

The personal information we have collected within the framework of your orders will be transmitted to the company that is commissioned with the delivery, insofar as this is required for the delivery of the goods. We will give your payment data to the appointed credit institution within the framework of payment processing if this is necessary for payment handling. If payment service providers are used, we explicitly inform you of this below. The legal basis for the transfer of data takes place under Section 6(1) letter b GDPR.

8.2 Transfer of personal data to shipping service provider

- DHL

If delivery of the product takes place by the transport service provider (Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany), we pass your email address to DHL with your express consent prior to the shipment of the product to coordinate a date of delivery, as follows: we pass your email address to DHL with your express permission prior to the shipment of the product for coordinating a date of delivery following Section 6(1) letter a GDPR. Otherwise, only the name of the recipient and the delivery address will be passed on to DHL for delivery following Section 6(1) letter b GDPR. 

The data will only be passed on if this is necessary for the delivery of the goods. In this case, preceding coordination about the date of delivery with DHL is not possible.
The consent can be revoked at any time with effect for the future either with the responsible entity or with the transport service provider DHL.

- DPD

If delivery of goods takes place by the transport service provider DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany (DPD), we will pass on your email address to DPD following Section 6(1) letter a GDPR, prior to shipment of the goods, to coordinate a date of delivery or notice about the shipment status, if you have given your express consent during the ordering process. Otherwise, only the name of the recipient and the delivery address will be passed on to DPD for delivery following Section 6(1) letter b GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DPD or communication of status information concerning the shipment is not possible. The consent can be revoked at any time with effect for the future either with the responsible entity or with the transport service provider DPD.

- GLS

If delivery of goods takes place by the transport service provider GLS (General Logistics Systems Germany GmbH & Co. OHG, GLS Germany-Straße 1-7, 36286 Neuenstein, Germany), we will pass on your email address to GLS following Section 6(1) letter a GDPR, prior to shipment of the goods, to coordinate a date of delivery or notice about the shipment status, if you have given your express consent during the ordering process. Otherwise, only the name of the recipient and the delivery address will be passed on to GLS for delivery following Section 6(1) letter b GDPR.

The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with GLS or communication of status information concerning the shipment is not possible.

The consent can be revoked at any time with effect for the future either with the responsible entity or with the transport service provider GLS.

- Hermes

If delivery of goods takes place by the transport service provider Hermes (Hermes Logistik Gruppe Deutschland GmbH, Essener Straße 89, 22419 Hamburg, Germany), we will pass on your email address to Hermes following Section 6(1) letter a GDPR, prior to shipment of the goods, to coordinate a date of delivery or notice about the shipment status, if you have given your express consent during the ordering process. Otherwise, only the name of the recipient and the delivery address will be passed on to Hermes for delivery following Section (1) letter b GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with Hermes or communication of status information concerning the shipment is not possible.

The consent can be revoked at any time with effect for the future either with the responsible entity or with the transport service provider Hermes.

- UPS

If delivery of goods takes place by the transport service provider UPS (United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany) we will pass on your email address to Hermes following Section 6(1) letter a GDPR, prior to shipment of the goods, to coordinate a date of delivery or notice about the shipment status, if you have given your express consent during the ordering process. Otherwise, only the name of the recipient and the delivery address will be passed on to UPS for delivery following Section 6(1) letter b GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with UPS or communication of status information concerning the shipment is not possible.

The consent can be revoked at any time with effect for the future either with the responsible entity or with the transport service provider UPS.


8.3 Use of payment service providers

- Paypal

When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered –

‘purchase on account’, or ‘payment by instalments’ via PayPal, we transmit your payment data

to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (from now on ‘PayPal’). The transfer takes place following Section (1) letter b GDPR and only insofar as this is necessary for payment processing.

PayPal reserves the right to carry out credit checks for the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – ‘purchase on account’ or ‘payment by instalments’ via PayPal. For this purpose, your payment data may be passed on to credit agencies by PayPal’s legitimate interest in determining your solvency according to Section 6(1) letter f GDPR. PayPal shall use the result of the credit check concerning the statistical likelihood of non-payment and decide which of the payment methods will be offered. The credit check could include probability values (score values). Insofar as score values are listed in the credit check, these shall be based on a scientifically recognised, mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. You will find information regarding other data, which is affected by data protection regulations, such as the credit bureaus used, under PayPal’s privacy statement, at: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your data if this is necessary for contractual payment processing.


8.4 Performing credit checks

- Atradius Credit Insurance

Should we enter into advance performance (e.g., delivery on account), we reserve the right to carry out a credit check based on mathematical-statistical procedures to safeguard our legitimate interest in determining the solvency of our customers. The personal data required for a credit check is submitted following Section 6(1) letter f GDPR to the following service providers:

Atradius Credit Insurance N.V.

Opladener Straße 14

50679 Cologne, Germany

The credit report can contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on recognized scientific, mathematical-statistical methods. The calculation of the score values includes, but is not limited to, address data. We use the result of the credit assessment concerning the statistical probability of non-payment to decide on the on the creation, execution, or termination of a contractual relationship.

You can object to this processing of your data at any time by sending a message to the controller responsible for data processing or Atradius Credit Insurance N.V.

You can object to this processing of your data at any time by sending a message to the responsible entity for data processing or the credit agency mentioned above. However, we may still be entitled to process your data if this is necessary for contractual payment processing.


9) Use of social media: social plug-ins

9.1 Facebook as a standard plug-in

This website uses the so-called social ‘plug-ins’ of the social network Facebook, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (Facebook). The plugins are marked with a Facebook logo or the phrase ‘Facebook social plugin’. You can find an overview of the Facebook plugins and what they look like here: http://developers.facebook.com/plugins

If you open a page on our website, which contains such a plugin, your browser will connect directly to the Facebook servers. The content of the plugin will be transmitted to your browser by Facebook and included on the page. Via this plugin, Facebook receives the information, which your browser has requested on our website, even if you do not have a Facebook profile, or if you are currently not logged into Facebook. This information (including your IP address) is sent directly from your browser to one of the Facebook servers in the USA, where it is stored.

If you are logged into Facebook, it can directly link your visit to our site to your Facebook profile. If you interact with the plugins, for example, press the ‘Like’ button or make a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also posted on your Facebook profile and displayed to your Facebook friends.

The described data processing takes place according to Section 6(1) letter f GDPR by the legitimate interests of Facebook in the insertion of personalised advertising to inform other users of the social network about your activities on our website and for the demand-oriented design of the service.

If you do not want Facebook to link the data collected on our website to your Facebook account, you should log out of Facebook before visiting our website. You can also prevent the loading of the Facebook plug-ins and thus the data processing procedures described above with add-ons for your browser for the future, e.g. with the script blocker ‘NoScript’ (http://noscript.net/).

Google LLC, based in the United States, is certified for the US-European data protection agreement ‘Privacy Shield’, which guarantees compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection but also further processing and use of the data by Facebook as well as your rights in this respect and setting options for protecting your privacy, please refer to the data privacy statements by Facebook at: http://www.facebook.com/policy.php


9.2 Google+ as a standard plug-in

On our website, we also use social ‘plug-ins’ of the social network Google+, which is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (Google). These plugins are indicated by buttons, for example, with the ‘+1’ symbol on a white or coloured background. You will find an overview of the Google plugins and their appearance here: When you visit a page of our website that contains a social plugin, your browser makes a direct connection to the servers of Google forth. The content of the plugin is transferred from Google directly to your browser and embedded into the page. Thanks to this connection, Google receives the information that your browser has accessed the relevant page of our website, even if you do not have a Google+ profile or have one but are currently not logged on. This information (including your IP address) is transmitted by your browser directly to a Google server in the USA and stored there.

If you are logged into Google+, Google can link your visit to our website directly to your Google+ profile. If you interact with the plugins, for example by pressing the ‘+1’ button, the information is also transmitted directly to a Google server and stored there. The information is also posted on Google+ and displayed to your contacts there.

The described data processing takes place according to Section 6(1) letter f GDPR by the legitimate interests of Google in the insertion of personalised advertising to inform other users of the social network about your activities on our website and for the demand-oriented design of the service.

If you do not want Google to associate the information collected through our site directly with your profile on Google+, you must log out of Google+ before visiting our site.

You can also prevent the loading of the Google+ plugins and thus the data processing procedures described above with add-ons for your browser for the future, e.g. with the script blocker ‘NoScript’ (http://noscript.net/).

Google LLC, based in the United States, is certified for the US-European data protection agreement ‘Privacy Shield’, which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of the data collection and the further processing and use of the data by Google as well as your rights and setting options for the protection of your privacy can be found in Google’s data protection information at: https://www.google.com/intl/de/policies/privacy/


9.3 Instagram as a standard plug-in

Our website uses so-called social ‘plug-ins’ of the Instagram online service operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA (Instagram). The plug-ins are labelled with an Instagram logo, for example in the form of an ‘Instagram camera’. An overview of the Instagram plugins and their appearance can be found at: http://blog.instagram.com/post/36222022872/introducing-instagram-badges.If you open a page on our website, which contains such a plugin, your browser will connect directly to the Facebook servers. The content of the plugin will be transmitted to your browser by Instagram and included on the page. Via this plugin, Facebook receives the information, which your browser has requested on our website, even if you do not have a Facebook profile, or if you are currently not logged into Instagram. This information (including your IP address) is sent directly from your browser to one of the Instagram servers in the USA, where it is stored.

If you are logged in to Instagram, Instagram can immediately associate your visit to our website with your Instagram account. If you interact with the plugins, for example by pressing the ‘Instagram Camera’ button, this information is also directly transmitted to an Instagram server and stored there. The information is also published on your Instagram account and signalled to your contacts.

The described data processing processes are carried out following Section 6(1) letter f GDPR by Instagram’s legitimate interests in the insertion of personalised advertising to inform other users of the social network about your activities on our website and for the demand-oriented design of the service.

If you do not want Instagram to link the data collected on our website to your Instagram account, you must log out of Instagram before visiting our website. You can also prevent the loading of the Instagram plugins and thus the data processing procedures described above with add-ons for your browser for the future, e.g. with the script blocker ‘NoScript’ (http://noscript.net/). Instagram LLC., based in the United States, is certified for the US-European data protection agreement ‘Privacy Shield’, which guarantees compliance with the data protection level applicable in the EU.

‘Privacy Shield’, which guarantees compliance with the data protection level applicable in the EU. Please refer to Instagram’s privacy policy for the purpose and scope of data collection and the further processing and use of data by Instagram and your rights and setting options for protecting your privacy at: https://help.instagram.com/155833707900388/


9.4 LinkedIn as a standard plug-in

This website uses the so-called social ‘plug-ins’ of the social network LinkedIn operated by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (LinkedIn). The LinkedIn plugins are identified by the LinkedIn logo or the ‘Recommend’ button on our website.

When you access a page on our website that contains such a plug-in, your browser establishes a direct connection with the LinkedIn servers. LinkedIn transfers the content of the plugin directly to your browser and integrates it into the page. This integration informs LinkedIn that your browser has accessed the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted by your browser directly to a LinkedIn server in the USA and stored there.

If you are logged in to LinkedIn, it can immediately associate your visit to our website with your LinkedIn account. If you interact with the plugins, this information is also directly transmitted to a LinkedIn server and stored there. The information is also published on your LinkedIn account and signalled to your contacts.

The described data processing processes are carried out following Section 6 (1) letter f GDPR by LinkedIn’s legitimate interests in the insertion of personalised advertising to inform other users of the social network about your activities on our website and for the demand-oriented design of the service.

If you do not want LinkedIn to link the data collected on our website to your LinkedIn account, you must log out of Instagram before visiting our website. You can also prevent the loading of the LinkedIn plug-ins and thus the data processing procedures described above with add-ons for your browser for the future, e.g. with the script blocker ‘NoScript’ (http://noscript.net/). LinkedIn Corporation, based in the United States, is certified for the US-European data protection agreement ‘Privacy Shield’, which guarantees compliance with the data protection level applicable in the EU.

Please see the LinkedIn privacy policies for information on the purpose and scope of data collection and its further processing and use of data as well as your rights in this regard, as well as setting options to protect your privacy at: https://www.linkedin.com/legal/privacy-policy

9.5 Twitter as a standard plug-in

Our website uses the so-called social ‘plug-ins’ of the Twitter micro-blogging service, which is operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (Twitter). The plug-ins are marked with a Twitter logo, for example in the form of a blue ‘Twitter bird’. You can find an overview of the Twitter plug-ins and what they look like here: http://developers.facebook.com/plugins

If you open a page on our website, which contains such a plugin, your browser will connect directly to the Twitter servers. The content of the plugin will be directly transmitted to your browser by Twitter. Through this connection, Twitter receives the information, which your browser has requested on our website, even if you do not have a Twitter account, or if you are currently not logged into Twitter.  This information (including your IP address) is sent directly from your browser to one of the Twitter servers in the USA, where it is stored. Twitter can associate your visit to our website directly with your Twitter account if you are logged into Twitter. If you interact with the plugins, for example, by using the ‘Tweet’ button, this information is also transmitted directly to one of the Twitter servers, where it is stored. This information is also published in your Twitter account, where your contacts can see it.

The described data processing takes place according to Section 6(1) letter f GDPR by the legitimate interests of Twitter in the insertion of personalised advertising to inform other users of the social network about your activities on our website and for the demand-oriented design of the service.

If you are a member of Twitter's social network and you wish to limit the collection of data through our website and the aggregation of your user data with the data stored about you on the social network Twitter, you should log out of Twitter before visiting our website.

You can also prevent the loading of the Twitter plug-ins and thus the data processing procedures described above with add-ons for your browser for the future, e.g. with the script blocker ‘NoScript’ (http://noscript.net/).

Twitter Inc., based in the United States, is certified for the US-European data protection agreement ‘Privacy Shield’, which guarantees compliance with the data protection level applicable in the EU.

Please refer to Twitter’s privacy policy for the purpose and scope of data collection and the further processing and use of data by Twitter and your rights and setting options for protecting your privacy at: https://twitter.com/privacy


9.6 Xing plug-ins

On this website, the ‘XING Share Button’ is used. When this website is accessed, your browser will briefly connect to the servers of the XING AG (XING). This enables the use of the ‘XING Share Button’ functions, (particularly the calculation/display of the counter). XING does not store any of your personal data when you visit this web page. In particular, XING does not store any IP addresses. No analysis of your user behaviour takes place via the use of Cookies associated with the ‘XING’ share button. The relevant current data protection information on the ‘XING’ share button and further information can be found at: https://www.xing.com/app/share?op=data_protection


10) Use of social media: videos

Use of YouTube Videos

This website uses the YouTube embedding function for display and playback of videos offered by the provider YouTube, which belongs to Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (Google).

Here, the extended data protection mode applies, which, according to the provider’s data, only begins saving user information once a video has been started. If an embedded YouTube video is started, the provider, ‘YouTube’ uses cookies, to collect information about the user behaviour. According to information from YouTube, this information serves the purpose, among others, of collecting video statistics to improve user-friendliness and prevent abuse. If you are logged in to Google, your information will be directly associated with your account when you click on a video. If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. Google stores your data (even for non-logged-in users) as user profiles and evaluates them. Such an evaluation takes place in particular according to Section 6(1) letter f GDPR by the legitimate interests of Google in the insertion of personalised advertising, market research and demand-oriented design of its website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.

Independently of a playback of the embedded videos, a connection to the Google network ‘DoubleClick’ is initiated every time you access this website. This can result in further data processing, upon which we have no influence.

Google LLC, based in the United States, is certified for the US-European data protection agreement ‘Privacy Shield’, which guarantees compliance with the data protection level applicable in the EU.

Further information on YouTube data protection can be found in the

provider’s data protection statement at: https://www.google.de/intl/de/policies/privacy


11) Online marketing

Use of Google AdWords Conversion Tracking

This website uses the online advertising program ‘Google AdWords’ and the conversion tracking within the framework of Google AdWords, Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (Google). We use the Google Adwords program to draw attention to our attractive offers with the help of advertising materials on external websites. We can determine, concerning the advertising campaigns data, how successful the individual advertising measures are. We are interested in showing you advertisements that are of interest to you. We want to make our website more interesting for you and to achieve a fair calculation of advertising costs.

The conversion tracking cookie is set on a user’s browser, if he/she clicks on an AdWords ad delivered by Google. Cookies are small text files that are stored on your computer system. These cookies expire in 30 days and are not used for personal identification. If you visit certain pages of this website before the cookie has become invalid, both we and Google can see that you have clicked on the ad and been forwarded to the web page in question. Every Google AdWords customer is assigned a different cookie. Therefore, cookies cannot be tracked via the websites of AdWords customers. The information that is collected via conversion cookies serves to provide conversion statistics for AdWords customers who have elected to use the conversion tracking function. The customers are provided with the total number of users who have clicked on their ads, whereupon they are forwarded to a page that has a conversion tracking tag. However, they do not receive any information, with which they can identify the user personally. If you do not want to participate in the tracking program, you can refuse the use of this program by deactivating the Google Conversion Tracking cookie via your Internet browser through the user settings. In this case, you will not be included in the conversion tracking statistics. We use Google Adwords by our legitimate interest in targeted advertising following Section 6(1) letter f GDPR.

Google LLC, based in the United States, is certified for the US-European data protection agreement ‘Privacy Shield’, which guarantees compliance with the data protection level applicable in the EU.

You can find out more about Google’s data protection policy at http://www.google.de/policies/privacy/

You can permanently deactivate cookies for advertising preferences by blocking them via the respective settings of your browser software or by downloading and installing the browser plug-in, available under the following link: http://www.google.com/settings/ads/plugin?hl=de

Please note that some functions of this website may not be used or only to a limited extent if you have deactivated the use of cookies.


12) Web analysis services

Google (Universal) Analytics

- Google Analytics

This website uses Google Analytics, a website analysis tool from Google, Inc.

Amphitheatre Parkway, Mountain View, CA 94043, USA (Google). Google Analytics uses ‘cookies’, text files that are saved to your computer and allow your use of the website to be analysed. The information generated by the cookies about your use of this website (including the shortened IP address) is generally transmitted to a Google server in the USA and stored there.


This website uses Google Analytics exclusively with the extension ‘_anonymizeIp()’, which ensures an anonymisation of the IP address by shortening it and excludes a direct personal relationship. As a result of the extension, your IP address will previously be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the US and truncated there. In these rare cases, this processing is carried out following Section 6(1) letter f GDPR based on our legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website and internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.

You can prevent the storage of cookies by making the respective settings in your browser. However, we wish to point out that some functions offered by the website will not be fully available in this case. You may permanently refuse Google to collect data generated by cookies regarding the use of the website (including your IP address) and to process them. You can download and install the browser plug-in available under the following link:

http://tools.google.com/dlpage/gaoptout?hl=de

As an alternative to the browser plug-in or for browsers on mobile devices, please click on the following link in order to set an opt-out cookie which disables Google Analytics to collect data on this website in the future (this opt-out cookie only functions for this browser and this domain. If you delete your cookies on this browser, you must click again on this link): Disable Google Analytics Google LLC, based in the United States, is certified for the US-European data protection agreement ‘Privacy Shield’, which guarantees compliance with the data protection level applicable in the EU.

For more information about how Google Analytics handles user data, refer to Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en


13) Tools and miscellaneous

Google Maps

Our website uses Google Maps (API) by Google LLC., 1600

Amphitheatre Parkway, Mountain View, CA 94043, USA (Google). Google Maps is a web service for displaying interactive (country) maps to display geographical information visually. The use of this service will show you our location and make it easier to get there.

When you visit any of the subpages where the Google Maps map is incorporated, information about your use of our website (such as your IP address) is transmitted to Google’s servers in the United States and stored there; this is done regardless of whether Google provides a user account that you are logged in to, or if there is no user account. If you are logged in to Google, your information will be directly associated with your account. If you do not wish to be associated with your profile on Google, you must log out before activating the button. Google stores your data (even for non-logged-in users) as user profiles and evaluates them. Such an evaluation takes place in particular according to Section 6(1) letter f GDPR by the legitimate interests of Google in the insertion of personalised advertising, market research and demand-oriented design of its website. You are entitled to object to the creation of these user profiles. If you want to do so, you must contact Google to exercise this right.

Google LLC, based in the United States, is certified for the US-European data protection agreement ‘Privacy Shield’, which guarantees compliance with the data protection level applicable in the EU.

If you disagree with the future transmission of your data to Google when using Google Maps, you can also disable the Google Maps web service entirely by turning off the JavaScript application in your browser. In this case, Google Maps, as well as the map display on this website, cannot be used.

The Google terms of use can be found at: http://www.google.de/intl/de/policies/terms/regional.html. The additional terms of use can be found at: //www.google.com/intl/de_US/help/terms_maps.html

You can find detailed information on data protection in connection with the use of Google Maps on Google’s website (Google Privacy Policy) at: http://www.google.de/intl/de/policies/privacy/


14) Rights of the affected persons

14.1 The applicable data protection law grants you the right to information and intervention from the responsible entity concerning the processing of your data, about which we inform you below:


  • Right of access by the affected persons according to Section 15 GDPR: In particular, you have a right to information about the personal data processed by us, the processing purposes, the categories of processed personal data, the recipients or types of recipients to whom your data has been disclosed or will be planned storage period or the criteria for determining the storage period, the right of rectification, deletion, limitation of processing, objection to the processing, complaint to a supervisory authority, the origin of your data, if we did not collect them, the existence of automated decision-making, including profiling, and, where appropriate, meaningful information about the logic involved and the scope involved and the intended effects of such processing, as well as your right to be informed, which guarantees according to Section 46 GDPR apply when your data is forwarded to third countries;
  • Right to correction according to Section 16 GDPR: You have the right to immediate correction of incorrect data concerning you or completion of your incomplete data stored by us;
  • Right to deletion according to Section 17 GDPR: You have the right to demand the removal of your data if the requirements of Section 17(1) GDPR are met. However, that power does not apply, in particular, where the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfilment of a legal obligation, for reasons of public interest, or for the pursuit, exercise, or defence of rights;
  • Right to restriction of the processing according to Section 18 GDPR: You have the right to demand the curtailing of the processing of your data, as long as the correctness of your data, which you contested, is reviewed, if you refuse a deletion of your data due to inadmissible data processing and instead require the restriction of the processing of your data, if you need your data for the assertion, exercise or defence of legal rights, after we no longer need these data after purpose or if you have objections based on your particular situation, as long as it is not sure, if our legitimate reasons prevail;
  • Right to information following Section 19 GDPR: If you availed of your right to rectify, delete, or limit the processing, the responsible entity is obliged to notify all recipients to whom the personal data were disclosed about this correction unless this proves to be impossible or disproportionate. You have the right to be informed about these recipients;
  • Right to data portability according to Section 20 GDPR: You have the right to receive your data provided to us in a structured, common and machine-readable format or to request the transfer to another person responsible, as far as this is technically feasible;
  •  The right of revocation of granted consent according to Section 7(3) GDPR: You have the right to revoke the permission to process your data at any time with effect for the future. In the event of revocation, we will delete the data concerned without delay, unless further processing can be based on a legal basis for processing without consent. The repeal of approval does not affect the lawfulness of the processing carried out from the permission until the revocation;
  • Right to complain according to Section 77 GDPR: If you believe that the processing of your data is in breach with the GDPR, you have the right to complain to the supervisory authority, in particular, in the country of your residency, employment, or place of the alleged infringement.

14.2 RIGHT TO OBJECT

IF WE PROCESS YOUR DATA BY OUR PREDOMINANT LEGITIMATE INTEREST, WITHIN THE FRAMEWORK OF A CONSIDERATION OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE BASED ON YOUR PARTICULAR SITUATION.

15) Duration of storage of personal data

The duration of the storage of personal data is based on the respective statutory retention period (eg commercial and tax retention periods). After the deadline, the corresponding data are routinely deleted, if they are no longer required to fulfill the contract or to initiate a contract and / or on our part no legitimate interest in the re-storage persists.



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